The Indian apparel market is assumed to be worth Rup 1000 billion (ca US$ 230 million). Large enterprises (department stores, shopping malls and supermarkets) account for 20% of the total. At present, major foreign apparel companies, Diesel, Tommy Hilfiger, Esprit, Louis Vuitton, FCUK, Lee Cooper, Escada and Dunhill have branched out into this market. Further, some big Indian financial combines such as Reliance and Tata have successively entered into retail fields and have set up retail chains across the whole country.